Muc off 'move over' campaign
The Muc Off #moveover campaign is a celebration of the revolution in women's road racing, building momentum behind the movement as marginalised genders in cycling the world over jostle for space, and fight to overcome adversity. As a part of this campaign, Muc Off pledged 10% of the sales of every bottle of pink bike cleaner to non-profit partners supporting and empowering marginalised genders in cycling.
Melburn Durt was stoked to be featured in this campaign, alongside some amazing organisations across the globe!
"As riders ourselves, we know the power of the bicycle as a vehicle for change. The time for change is now so move over, make space."
Check out our feature video for the campaign below! A huge thanks goes to the excellent Marlee Harrison for his work on our campaign video!