'This girl can' campaign
The 'This Girl Can - Victoria' campaign by VicHealth aims to celebrate and support Victorian women embracing physical activity in a way that suits them. Based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands), This Girl Can - Victoria is an empowering campaign to inspire women to get active in a way that suits them. In 2020, almost 320,000 women were inspired to get active at home or in their neighbourhoods as a result of the This Girl Can - Victoria campaign.
Melburn Durt is a This Girl Can supporter, keen to help all women get outside, get active, and to celebrate the joy of cycling!
Members of the Melburn Durt and Hurt community were profiled in a series of videos featuring cyclocross and track cycling - check them out!